Consideration for Search Engine Optimization from day one is key to a
websites success, many sites that were built in the 1980s and 1990s were
uploaded
to servers without any consideration for ranking as early algorithms
didn’t take the searcher into analytical consideration. It is a fact that during
this time many
business owners paid for web sites just so that they could fill
a spot on their business cards, letter heads and compliment slips, it was
just a necessary evil to have a
website rather than a firm commercial
decision to monetize their products and services through the internet.
These dormant sites still sit there today waiting to
be energized through SEO services…waiting for visitors to come!
Drawing an analogy to the situation, SEO is as important to Website
visibility in search engines as Yellow Page listings and newspaper
advertising is to regular
bricks and mortar stores. If a bricks and mortar
store sets up shop in a back alley
where hardly anybody walks then the store relies heavily upon marketing and advertising to attract custom, in a similar way SEO assists in attracting the visitors
to the online stores by ensuring that given factors are considered as a priority when the spiders start to crawl through their search journey. Search Engine Optimization is one step towards getting laser targeted customers to your website.
Many of the older established sites have a distinct advantage to modern day websites in that age is a relevant factor in search engine ranking and the new algorithm structure. Emphasis and weighting is attached to a long established website as it is considered to be a seasoned source. When coupled with truly effective SEO, these sites can out perform some of todays fortune 1000 companies, just tweaks, nips and tucks away from Search Engine Olympians, an example of where online Davids can truly conquer the Goliaths of the physical world.
It is also true that these sites are archaic in appearance as well as age and on the converse this can be a disadvantage, as traffic will come but fail to click through due to the unprofessional appearance of the design and structure.
SEO should be coupled together with Design to ensure that a totally encompassing approach is taken towards a sites creation and ongoing development. The successful evolution of a website is reliant upon good quality content, effective structure, wholesome social skills (internal, external and back-links), freshness and relevance.
As Google takes the lead in the Search Engine Political race, so they create the governance by which we shall all be governed. Our sites must conform if they are to perform…whether we like it or not!
The policies of Google are not so unreasonable in their make up, they favor web site structures and relationships that are built on strong relationships and authoritative roots, weighting in favor of white hat practices and sifting out the wheat from the chaff. The ‘WEB chaff’ is, by definition, a waste product of the SEO WEB age, websites that do not consider the highly relevant needs of the ‘searcher’ from the outset will be blown away without further consideration, whereas the ‘WEB wheat’ will continue to grow and self cultivate their own growth through good healthy wholesome white hat practice.
SEO Doctors diagnostic and analytics tools will provide you with all of the information required to elevate your sites ranking within the search engines pages. Coupled together with Visual reports on the quality of graphics, copy flow, navigability and security within your site you will be in a position to seize control of your sites performance and start to deliver surprising levels of ROI (Return On Investment)
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SEO Topics & Tools.
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{spider}
A computer program that prowls the internet
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