Crawlability...
higher search engine placement

The Internal Examination

Much like a family GP, SEO Doctor will carry out a health check across
your website and ensure that the “bones and organs” are intact and
operating how they should be before moving on to the
“visual and structural” elements of the front end.

As with all health checks, one of the first things to consider is circulation
and respiratory performance, we compare this to the flow of coding and
content that provides a path along which the spiders can crawl and
index and ultimately deliver higher search engine placement.
If there are any restrictions to the circulation and flow, then these must
be remedied before proceeding further. Many of todays websites are choked
with fodder such as javascript, css, table structure and frame structure
coding which unnecessarily interrupts the crawl path of the spider and
in some cases totally impedes the view of your keywords and spider food.

The architecture (bones) of the web site can also have an adverse effect
on the spiders ability to index key pages and information channels that
should be at the forefront of the journey. It is imperative that the spider sees
quality and relevance early in its journey so that it can index properly and
ensure that your site is considered in its search for the predetermined
keywords and keyphrases. The spiders journey through your site is swift
and emphasis must be placed on quality, relevance, and importance.
Internal site links are the equivalent of the muscle and ligature that bind
the bones to each other, internal
links are an imperative navigational tool within your sites architecture that
allow users and spiders to move easily between given pages
and reference points.

Good quality internal linking will allow spiders to access deep layers
within your site that could potentially be overlooked if otherwise
neglected. SEO Doctor will analyze the paths of links within your site to
ensure that the architecture is fully navigable, and each spider visit is
fully maximized for effective indexing and
higher search engine placement.

The External Examination

The social skills of your website (personability index) is a high priority
element of SEO Doctors examination, who it mixes with in social circles,
where it takes advice from professionally, where it hangs out and the
quality of its acquaintances are all key ranking factors.

SEO Doctor will examine several key aspects of the website from an external point of view. Back links from other websites will be analysed and ranked to ensure that they are providing a positive rank effect for your pages. Recent changes to Googles algorithm have placed many site owners into a spin as the authority, size, age, quality and relevance of back links are placed high in the spiders determination of its resulting priority.

The evolution of search engines over the years has produced greater emphasis on the quality of web sites social skills. The thinking is that if one site is linking to another site for the benefit of the searcher, taking relevance, relational, quality, authority, age and size into consideration then this is a link worthy of reward. Google have rewarded sites that ‘abide by the rules’ with a scoring system reflected in the Page Rank system, this provides a status for pages that perform for the good of the common searcher, the more relevance…the more link juice appears in the green bar.

Sites that do not attract links by a natural method will not be rewarded as highly, ie a site that promotes paint products and acquires links from a site that sells insurance is not really linking for a clearly related reason, therefore the search engines will frown upon its methodology and ignore the link juice that it is attempting to attract.

SEO Doctor will analyze banned site links that could be potentially damaging to the owners site and make recommendations as to how it should take action to remedy.

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SEO Topics & Tools.
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{crawlability}
derived from "crawl"